When you go for the first time in Milan, you realized that fashion was not only the latest look on a fashion show catwalk, but a social expression of oneself; the hairstyle, colours, accessories, combined together to give you a style that is unique to you. Italy is the cradle of fashion.
Here you can find high level Italian brands on every street corner and these types of clothes are worn by most people. Radical street chic is the most common style in Italian metropolis. The inhabitants of the famous Peninsula love to mix high level brands accessories such as Prada, Fendi or Armani with popular international brands like Pull&Bear or Zara.
When you walk down Italian streets surrounded by renaissance buildings and ancient city wall and cathedrals you feel like Alice in Wonderland, because you are a part of a magic world nestled perfectly between the past and the future. Italian design is envied by most of people around the world because of its glamour neatness and its colourful garments. Italy is recognized as being a worldwide trendsetter and leader in design, because there is a good mediation between the past and the future.
Italy today still exerts a vast influence on urban design, industrial design and fashion design worldwide. As a matter of fact, Italy's iconic design has emerged into the common phrase "Made in Italy".
Italian fashion is architecture: it is a matter of proportions.
